BMW GROUP VISION.
The success of the BMW Group has always been based on long-term thinking, planning and responsible action. Therefore ecological and social sustainability throughout the value chain, comprehensive product responsibility and clear commitment to conserving resources form an integral part of its strategy.
Corporate Citizenship forms an integral part of the BMW Group’s vision. A broad social commitment is not only an indispensable part of our culture and rich heritage but also defines ourselves as a company.
We are committed to issues that are relevant to us as a company in the regions where we operate. The broad focus areas of our Corporate Social Responsibility include intercultural innovation, social inclusion, responsible use of resources, skill development, and road safety.
BMW GROUP INDIA.
The BMW Group India focuses on locally relevant topics to create a positive impact on society. The Group companies in India are committed to undertake CSR activities in accordance with the provisions of Section 135 of the Companies Act, 2013. Our social engagement were initiated even prior to the implementation of the new Companies Act – a fact we take immense joy and pride in.
The “CSR Policy” encompasses the company’s philosophy for delineating its responsibility as a responsible corporate citizen. We constantly endeavour to integrate the company into society by addressing key issues through partnerships with implementation partners.
DRIVEN BY PASSION AND ACTION.
BMW CSR ENGAGEMENTS.
BMW Group India partnered with Magic Bus, for a focussed skill development program to provide livelihood opportunities to youth. The program was a logical extension of our previous “Sports for Development” engagement with Magic Bus. The project focuses on training disadvantaged youths and supports them in achieving their personal and professional goals by successfully moving into sustained employment or job based training.
Multiple centres are successfully running across key metropolitan cities, impacting the lives of approximately 2000 youths every year.
BMW Group India, in partnership with Habitat for Humanity set out to address one of the most basic human needs – the need for decent living space. With the Green Housing project, the endeavour is to break the cycle of poverty, of which living spaces is a major component.
Phase 1: 24 beneficiaries in Anjur (12) and Thenmelpakkam (12)
Phase 2: 16 beneficiaries in Kunnavakam (8) and Anjur (8)
As an automobile manufacturer, BMW Group India firmly believes that it’s not enough just to focus on passive and active safety in the vehicle, but also promote road safety in our society. With the “Be Safe, Be Smart” program we reach out to schools, and spread awareness about road safety in an engaging manner that excited our young audience, while also assessing their learnings with a pre and post evaluation.
In the first two years of the program, more than 9000 students across schools in Delhi NCR attended the classroom sessions, which included discussions on traffic rules and safe road behaviour. In addition, the children applied their learnings in a simulated real-world traffic scenario by taking control of toy cars and bikes in a simulation session.
To address the key challenge of shortage of safe and potable drinking water, BMW Group India joined hands for the “CARE4WATER” initiative. The program provides hundreds of households with easy to use filters to ensure impurity free safe drinking water, thereby ensuring good health.
In partnership with Child Faith Home, BMW Group India distributed over 2000 filters to needy families in the cities of Chennai and Gurgaon, bringing safe and clean drinking water to many underprivileged households and improving the health and hygiene in the community.
BMW INDIA FOUNDATION.
The BMW India Foundation has been set up with the objective of implementing Corporate Social Responsibility (CSR) programs on behalf of BMW Group Entities in India - National Sales Company (NSC); Financial Services and Leasing.
The Foundation will continue to carry forward the existing engagements already undertaken by the BMW Group India entities and will endeavour to significantly scale them up, to achieve the intended benefits. The Foundation will aim to drive the corporate citizenship agenda forward through long term commitment for the projects and deeper association with the implementation partners for more positive impact.
Key Focus Areas:
1. Education & Skill Development
2. Road Safety
3. Health & Hygiene
4. Projects based on specific local community needs