We note that you would like to receive relevant information and offers and in order to receive personalized communication, your preferences and behaviour (e.g., use of BMW Group marketing emails) and your use of BMW Group products and services may be analyzed. Selected BMW Group companies and selected authorized retailers and service centres may contact you for promotional purposes, (e.g., current offers and promotions) via various channels (i.e., In-App, Email, Mail, Phone, SMS, Messaging Services and in Car (if supported). BMW India Private Limited, BMW India Financial Services Private Limited, and BMW India Leasing Private Limited are collectively referred to as “BMW Group India”:
 

You can amend or withdraw your consent at any time.

If you subscribe to our promotional communication, your personal data will be stored and processed by BMW Group India. BMW India Private Limited, BMW India Financial Services Private Limited, and BMW India Leasing Private Limited are collectively referred to as “BMW Group India”

You further agree that for the purposes mentioned below, BMW Group India shares selected personal data with certain of its BMW Group companies with further details set out in our privacy policy which may process your data and contact you via your selected channels for the purposes mentioned below. In addition, BMW Group India may share this personal data and any updated personal data to your preferred dealers and service centres, agents and other suppliers of BMW Group India products and services and other BMW Group companies, further details of which are within our privacy policy, and you agree that these companies may also contact you for the purposes mentioned below.

If you sign-up for our promotional communication, your personal data will be stored and processed to provide you with selected personalized marketing communication and information about BMW Group India (including BMW Group branded) products and services, to send you customer care communication by BMW Group (e.g., service information or customer or prospect care programs), as well as invite you to market research activities. Such communication includes, for example, latest news on BMW Group (including BMW Group branded) products, selected offers or exclusive content on BMW Group events. You will only be contacted via the channels you selected.

BMW Group India wants to provide you with relevant information. BMW Group India offers an exclusive information service based on personalized promotional communication to reduce its communication to you to a perfect fit. If you subscribe to our personalized promotional communication, you consent to receive personalized communication tailored according to your interests and preferences and agree that, for this purpose, BMW Group India will process your personal data to create an individual profile for you. All data aggregated in your personal profile will influence the way we inform you about relevant BMW Group (including BMW Group branded) products and services, customer care and market research purposes.

Where available, the following data provided by you or generated due to your use of products or services of BMW Group India , certain subsidiaries and your retailer and service centres, may be incorporated in the profile development:- Contact details (e.g. name, address, e-mail address, telephone number)
 Identification data (e.g. your customer number, contract number)
- Your vehicle details (e.g. vehicle identification number, ConnectedDrive contracts, service packages, vehicle mapping in BMW Group apps, check control messages, as the case may applicable)
- Your consent to promotional communication
- Supplementary information/preferences (e.g. preferred retailer, hobbies, interests, date of birth)
- Product interests (e.g. model, vehicle type)
- Promotional campaigns (e.g. e-mail, name, related products)
- Participation in customer / prospect programs (e.g. previously sent information, event participation)
- Customer history (e.g. receipt of offers, test drives, vehicle purchase data, retailer information; contacts with BMW Group customer service/mobile service, purchases from online shops)
- Vehicle usage data (e.g. mileage, range, battery charge)
- Data from BMW Group apps or websites (e.g. usage data from the online accounts of BMW Group)
- Recommended action based on statistical models
- Interaction data (e.g. usage data such as e-mail receipt, opening of e-mails, information about clicks on links and content in the e-mail)

If you subscribe to our promotional communication via e-mail or via phone or you subscribe to one of our newsletters, you also consent that certain interaction data will be tracked and analyzed (in particular e-mail receipt, opening of e-mails, information about clicks on links and content in e-mails) using tracking technologies to enable BMW Group India  to personalize marketing content and/or optimize future promotional campaigns and our e-mail information service. For this purpose, we use our group internal marketing platform and external campaign management services to send and analyze our communication campaigns. Therefore, we become aware if for example our e-mails are (temporarily) undeliverable and receive aggregated data on how many recipients opened an e-mail or clicked on a link or content in an e-mail in order to better understand the preferences and interests of our subscribers, so that we can optimize our future promotional communication.

If you subscribe to our promotional communication, BMW Group India may share your personal data (e.g., contact information, identification data, your vehicles, your consent to promotional communication, supplementary information/preferences, promotional campaigns, participation in customer / prospect programs) with certain BMW Group companies as well as with Dealership and service centres (i.e., your stated preferred Dealer). Additional data (e.g., product interest, customer history, vehicle usage data, data from BMW Group apps or websites, recommended action based on statistical models) can be shared with your Dealers from whom you have purchased a vehicle. In case you do not have an existing client relationship to a Dealer, your data (e.g., contact information, identification data, your vehicle, vehicle of interest, your consent to promotional communication, promotional campaigns) can be shared with a regional Dealer.

You are at any time able to change your communication preferences by contacting Customer Services on 1800 102 2269 or sending an email to contact.india@bmw.in . Via those methods, you are also able to request information about your data stored at BMW Group India as well as request the correction, deletion, or restriction of your personal data. You can also withdraw your consent for receiving future email communications by clicking on the “unsubscribe” link in promotional email communications received. Please note that even after withdrawing your consent you might still see BMW or MINI marketing on websites you visit but without having this marketing information tailored to your preferences.