Strong partners since 2006.

It is not just golf fans who view the Ryder Cup as the third-biggest sporting event in the world, after the Olympic Games and the football World Cup. The biennial team competition between the top golfers from the USA and Europe is an electrifying event, which cannot be compared to any other golf tournament.

The BMW links with the Ryder Cup began in 2006 when it was the Official Car Partner at the K Club in Ireland. The company has since had a presence at each Ryder Cup match, both in Europe and the United States, and took a leading role as an Official Partner at Celtic Manor (Wales) in 2010, Gleneagles (Scotland) in 2014, and Le Golf National (France) in 2018.

BMW extened its influence on both sides of the Atlantic in November 2018: The commitment of BMW to the game of golf worldwide has been further strengthened with the announcement that the company is to become the Worldwide Partner of The Ryder Cup for the matches between the United States and Europe at Whistling Straits in 2021 and in Rome in 2023.


See how Thomas Bjørn walked all the way from #Wentworth2Wales to support UNICEF and The Golf Foundation.

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Drive to Glory.

An unforgettable Ryder Cup experience: Partner BMW has always pursued this aim and puts this into action again every Ryder Cup year – whether as Event Partner in Europe or as partner of the European team in the USA.

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Drive to Glory.


In 2018, BMW was a partner of the Ryder Cup for the seventh time and contributed to a successful event. In Paris, 225 saloon cars from the latest range of BMW models covered roughly 400,000 kilometres, ensuring that the players, organisers and VIP guests always arrived at their destination on time and relaxed.


The 270,000 spectators at the 2018 Ryder Cup experienced sheer driving pleasure and the unique atmosphere at Le Golf National during the 2018 Ryder Cup. A large BMW Lounge was open to all golf fans and offered an excellent view of the 7th hole. The BMW Experience allowed 500 guests to enjoy an exclusive programme with VIP hospitality tickets, accommodation in the Hilton Paris Opera, and the BMW Gala Night. José María Olazábal, captain of the legendary comeback victory by the Europeans at the 2012 Ryder Cup, gave guests some fascinating insights into what goes on behind the scenes and into the thoughts of a Ryder Cup captain. Furthermore, a host of BMW cars were on display around the course, including the BMW X2, BMW X4, BMW i8 Roadster, BMW 7 Series and BMW 8 Series.


Twelve lucky winners experienced the 2018 Ryder Cup up close with BMW. In the months running up to the event, BMW Golfsport set its fans a series of tasks on its social media channels and at selected BMW tournaments on the European Tour. The winners of these twelve challenges made up Ryder Cup Team BMW and were invited to Paris. There, they not only experienced the epic battle between the USA and Europe, but also met the captain of Ryder Cup Team BMW: José Maria Olazábal, the mastermind behind the Miracle of Medinah.


The "Ryder Cup Trophy Tour" stopped off at the BMW Welt in Munich from 11th to 15th May. As part of the event, visitors were not only able to get closer to golf, they also had the opportunity to have a close look at the Ryder Cup trophy and capture it in a personal photo.


Golf fans could give their excitement about the Ryder Cup free rein at the major BMW tournaments on the European Tour in 2018. BMW exhibited the Ryder Cup trophy at both the BMW PGA Championship (London) and the 30th BMW International Open (Cologne). Visitors were able to take home a photo with the legendary golden trophy, as a memento.