Imagined, designed and crafted for individuals who value every moment. The design of the BMW 7 Series is clearer, more modern and more emotional. Visually, the 7 makes a clear statement with an imposing presence, created by the distinctive front and rear design. The most striking feature is the BMW Individual special paint metallic finish in Tanzanite Blue and Dravit Grey. Adaptive LED headlights with BMW Laserlight technology enhance the commanding look. Dynamic character is emphasized by aerodynamically optimized bodywork elements of the M Sport package as standard. BMW Laserlight makes a striking impression and distributes light perfectly. An exclusive optional feature is the BMW Individual 20” light alloy wheels V-spoke style 628, painted in bicolour and 20” M light alloy wheels Starspoke style 817 M.
When even perfection is just the beginning, you are in the world of BMW Individual. Interior of the BMW Individual 740Li M Sport Edition offers unique and bespoke personalisation. Customizable embroidery on specially crafted BMW Individual Alcantara headrest and backrest cushions offer customers the chance to express their personality integrating harmoniously with the sophisticated polish of BMW Individual interior trim badging on the dashboard and centre console