The new BMW 3 Series Sedan systematically continues the design tradition and features of the BMW brand. The sportingly elegant exterior creates the effect of coming from one single mould and conveys aesthetics and dynamics at first sight. Even in its sixth generation, the most frequently sold BMW vehicle in the world sets standards.
Inspired by a rich model history, the heart of the BMW brand appears in a modern and powerful design – always convincing with its BMW-typical proportions. Combined with the headlights, the striking BMW kidney grille forms a harmonious unit and follows on from the front design of earlier models, thus emphasising the breadth and sporting character of the vehicle. For the first time, itexploits the full effect of the kidney grille from the side.
A view from the side highlights the precise contours. Extended, ascending lines stretch the vehicle optically, giving it enhanced dynamic character. In this way the forward-striving front end transforms into the bonnet in one striking move. As a result, the vehicle appears as if in motion and very agile. Preise contorours delineate firm surfaces– which have always been characteristics of the iconic compact sports sedan.

  • Classical 3-box design

    Like its predecessors, the BMW 3 Series Sedan has the classical three-box design – in a modern interpretation. Long bonnet, short front overhang, long wheelbase and rear-set greenhouse promise pure dynamics. The flowing transition from the curving roof line to the flat standing rear window lend the vehicle a coupé-like appearance and a sportingly elegant lightness.


The interior of the new BMW 3 Series Sedan impresses with its high-quality selection of materials. It encloses the driver with classical driver guidance, creating a cockpit feeling. Skilful space design gives optimum access to all the important control functions on the instrument display.
The instrument panel opens up to the driver and allows convenient access to the controls. All the design lines converge in one point behind the steering wheel, thus directing the driver’s view fully onto the road.
On the driver’s side of the deliberately asymmetrically designed centre console, a change from decorative surface and grain optically highlights the driver’s section of the interior. On the front passenger side, an elegant atmosphere is created by the instrument panel that displays the decorative trim giving it an ornamental effect. Conveniently accessible for both passengers and in the middle part of the central console is the iDrive Controller.

  • iDrive monitor

    The free-standing iDrive monitor with its slim, high-resolution display is positioned on the horizontally arranged instrument panel and reminiscent of ultra modern flatscreens.


Design and functionality need not be opposites. The best example of this is the interior of the new BMW 3 Series Sedan: Innovative functions and ergonomically positioned details leave room for what is most important: sheer driving pleasure.
Practical: for the first time in a vehicle of this class, the new BMW 3 Series Sedan has two drinks holders integrated into the central console in front of the gear selection lever. They not only provide perfect support for mugs or bottles, but also perfect ergonomic design. A removable storage compartment is available as an alternative. There is space for drinks bottles with a content of up to one litre in the storage compartments under the armrests in the doors. Additional storage compartments in the central console with a special section for mobile devices underline the extremely functional design of the interior.
In the field of operating comfort too, BMW impresses with a further intelligent solution. Available for the first time in the new BMW 3 Series Sedan – in combination with the Comfort Access special accessory – is the contactless opening of the tailgate. This puts paid to the inconvenience of searching for your keys while you struggle with your bags after a strenuous shopping trip. A wave of the foot below the rear bumper activates the opening mechanism of the tailgate, which then unlocks and swings open automatically.


Athleticism in every fibre: whether you are performing your winter running exercises, working on your stamina in the fitness studio or enjoying your workout – you will always be perfectly attired in the BMW Athletics Collection. Here you can find a selection of exclusive items. Available from spring 2012.

  • Jacket collection

    The light softshell jacket for men and women with GORE Windstopper “Active Shell” protects against wind and cold. Breathable inserts ensure that air circulates. The MP3 player fits into a special compartment on the upper arm and important running accessories can be stowed in the two front pockets.

  • Shoes collection

    These running shoes are colour-coordinated with the BMW Athletics Collection. With rubberised BMW logo on the heel and BMW Athletics lettering on the tongue. The shoes allow an athletic and comfortable running style for men and women alike.

  • Shorts collection

    Ideal for running exercises: the close-fitting men’s running shorts made of high-tech materials and with breathable inserts. A pocket for you car key on the rear is an especially practical feature.

  • Shirts collection

    A clever cut together with breathable inserts allow this men’s running shirt to dry quickly. Thanks to reflective strips and PUMA logo you’ll also be clearly visible in the dark. It makes an evening jog fun.
    Lightweight fabric, great comfort: the women’s running shirt made of high-tech materials is perfectly tailored to the upper body. Breathable inserts cause the running shirt to dry quickly. Reflective stripes and PUMA logo ensure that you remain clearly visible in fading light.

  • Pants collection

    With the ¾ skinny pants made of high-tech materials, every training session becomes a treat – for men and women. Practical inside pockets offer space for important small items. With reflective stripes and BMW logo.