The benefit of foresight.

Head-Up Display in the BMW 7 Series Sedan.

An optional feature in the BMW 7 Series Sedan, Head-Up Display presents important information - speed, alerts - directly in the driver's field of vision. The information is projected via the windscreen into the driver's field of vision, thus minimizing distraction. The virtual image appears approximately two metres away, at the end of the bonnet. The driver's attention stays on the road ahead and the eye strain of repeated refocusing is eliminated.